Accuracy and sourcing
Material factual claims should be supported by reliable evidence. Primary sources are preferred where practical, and a source is not cited unless it genuinely supports the claim being made.
Fact, analysis and opinion
Straight reporting, analysis, opinion, speculation and allegation must be distinguished clearly. Headlines and summaries must accurately represent the underlying article.
Quotations and reporting
Quotations are not invented or materially altered. Deluxe Media does not claim to have attended, witnessed or interviewed where that did not genuinely happen.
Corrections
Material errors are corrected promptly. Substantive corrections and updates are identified where transparency would reasonably be expected.